I'm a Barcelona-based product designer. I've spent the last ten years designing brands, AI tools, SaaS products, marketplaces, and payment systems for teams who need the right thing shipped this sprint, not the perfect thing next quarter. When I'm not designing other people's products, I'm usually shipping one of my own — a sports community connecting app or any other side-projects.

I believe the design decision and the business decision are usually the same decision. Treating them as separate is where most product teams get stuck.

I studied Computer Science at CNTU in Kropyvnytskyi, Ukraine, and started designing professionally in early 2016. I'm a Certified Framer Expert, which still feels funny to say about myself.

In 2022 I joined wndr in Tel Aviv as Lead Product Designer, taking a two-sided travel and creator marketplace from eight people to fifteen and from idea to shipped MVP. Then @hotel in Washington D.C. — eight months of A/B testing and design systems on a hotel booking funnel. Then enso, where I spent two years as Design Lead on an AI marketing platform, working directly with the founders through four pivots, growing trial-to-paid conversion from ~21% to ~39% and ARR roughly 10x.

Today I'm looking for the next full-time chapter — Design Lead or Senior Product Designer roles at founder-led teams building AI, SaaS, marketplaces or payments.

If any of that sounds like the designer you're trying to hire, the fastest way to find out is a thirty-minute call.