Hotel booking product and a creator storefront
Overview
Lead Product Designer for the MVP launch of a hotel deals platform with a built-in creator referral system. Designed for both travellers and the influencers selling to them.
Context
Zero-to-one, two audiences, one MVP. Joined as one of the first ~8 employees and operated as design lead through growth to ~15. Brand, product, and go-to-market decisions happening in the same week.
My role
Owned product design across both surfaces — traveller booking and creator storefront. Set the design system, designed the MVP flows end-to-end, contributed to hiring and design team management as the company scaled.
Key decisions
One visual system across both surfaces so traveller and creator products felt like siblings, not strangers. A traveller flow that leads with savings (“$300 off — compared to other sites”) because price is the only reason anyone leaves Booking.com. A creator onboarding flow built around the three verbs that matter to them: Create, Share, Earn — 5–10% commission, monthly, no fine print.
Outcome
Shipped MVP. Design system adopted across the full team. Foundation the product iterated on after launch.
What I’d do differently
Validate the creator economics with five real influencers before designing the dashboard. We built for a creator persona that turned out to be slightly different from the one that actually signed up.